FOUNDER · FRACTIONAL EXECUTIVE · CAPABILITY STRATEGIST
I build the capability organisations need for what comes next.
I work with founders, boards and leadership teams at the point where ambition has moved ahead of the organisation supporting it — connecting people, culture, communications, capability and execution.
“I don’t start with HR. I start with the business.”
- Strategy ↔ Execution
- People ↔ Commercial reality
- Culture ↔ Performance
What I Do
Organisation building, not HR in isolation.
I have spent almost two decades working across people, employer brand, communications, culture, organisational change and growth, from global businesses including Arm, Scandit, Compare the Market and River Island to founders and scale-ups navigating funding, M&A and transformation.
Through InnovoHR, I operate as a fractional executive and strategic partner.
I work with CEOs, founders, boards and leadership teams when the ambition of the business has moved ahead of the organisation supporting it.
I diagnose what is getting in the way, shape the organisation around the business strategy and stay close enough to execution to make change real.
- People Strategy
- Organisational Design
- Culture
- Leadership & Manager Capability
- Internal Communications
- Employer Brand
- Transformation
- M&A
- Growth & Scale
- Executive Advisory
- Future of Work
- AI & Organisational Capability
THE SIGNALS YOU NEED TO KNOW
The evidence behind the thinking.
300%
Headcount growth
Experience supporting organisational growth from approximately 2,000 to 8,000 people.
200%
ARR growth
Strategy alignment experience connected with significant commercial growth.
44%
Increase in applications
Following careers-site and talent experience transformation.
68%
Social media growth
Through employer brand and talent marketing strategy.
UK/ EMEA · USA · APAC
M&A experience
People, communications and organisational experience across international M&A environments.
Arm
Led Global Employer Brand & Recruitment Marketing across EMEA and APAC/LATAM during significant organisational growth.
Scandit
Director of People Experience & Internal Communications, working across culture, communications, employer brand, talent and organisational initiatives.
Compare the Market / BGL Group
Led talent brand and attraction activity across multiple consumer brands and developed recruitment marketing capability internally.
River Island
Led recruitment strategy within technology during a period of digital and transformation hiring.
Funding rounds · IPO readiness · Global transformation · Executive communications
Why me
I see the gaps between functions.
My career crosses recruitment, employer brand, communications, People, culture, operations and executive leadership.
That means I tend to see organisational problems differently.
I don’t see separate HR, communications, leadership or operating problems. I look at the system connecting them.
I can sit with a CEO discussing growth, organisational risk or operating model — then work with the people inside the organisation to translate that thinking into structures, behaviours, communications and decisions.
- Strategy↔Execution
- People↔Commercial reality
- Culture↔Performance
- Leadership↔Organisation
- Human judgement↔AI
My value is rarely simply knowing what an organisation should do. It is working out what is really stopping it from doing it.
Where I’m heading
The next era of work will be organised around capability, not just jobs.
AI, fractional leadership, distributed expertise and changing workforce expectations are challenging the assumption that every capability an organisation needs should sit inside a permanent role and traditional hierarchy.
I am building my work around that shift.
InnovoHR
Helping organisations understand and build the people, leadership and organisational capability required for growth and change.
Fractionals Match / FUSE
Building a capability-led approach to fractional leadership.
Rather than asking “What job title do we need?” start with “What capability is missing?”
The ambition is to move fractional talent beyond CV and title matching towards Capability Intelligence.
Thinking
Writing, speaking and advisory work exploring: Capability Intelligence, fractional leadership, AI and organisational design, the future of work, and human capability in AI-enabled organisations.
Ideas worth testing in the room.
Aylin speaks and teaches on the future of work, capability, employer brand, internal communications, neuroinclusion and how AI is changing organisations.
Her speaking and teaching includes work connected with Cambridge and Wisconsin Business School, alongside leadership teams, founders and organisations navigating the changing world of work.
The thread through my career has been people.
The work ahead is capability.
If you are building, scaling or reshaping an organisation and need someone who can connect the business strategy to the organisation required to deliver it, that is where I work best.